since 1992
Natural flavor with the quality of the Vale dos Vinhedos
A story told by our roots
With 30 years of expertise, Casa Madeira, a company within the Famiglia Valduga group, produces high-quality products with a strong focus on preserving the natural flavour of each ingredient. The brand offers nearly 80 products, including whole grape juices, organic juices, varietal juices and juices enriched with vitamins and minerals, all produced without added preservatives, sugar or water. The portfolio also includes jams, balsamic creams, antipasti, teas (including lightly carbonated options), pepper sauces, chutneys, cooking wines and vinegars. Casa Madeira’s whole grape juice holds the Pure Juice Seal, a certification that guarantees the use of 100% grapes, with no added water, sugar or preservatives. Among the highlighted products are also Kosher juices, produced in accordance with Jewish law from harvest through to bottling and labelling.
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The imigrant's dream
It was the end of the 19th century when the first Italians traveled to the southernmost lands in the world. The Valduga's family were one of these families, and had left a village called Rovereto, a town in the north of the boot country. In 1875, many Italians were unhappy with the Italian government's neglect of the countryside, and the dangerous crossing of the Atlantic was motivated by the promise of fertile land in the province of Rio Grande do Sul.
the promised land
Together with other Italian families, they faced countless difficulties. Using machete trails, they climbed up the Serra Gaúcha until they settled in the region where the cities of Caxias do Sul, Garibaldi and Bento Gonçalves are today. They planted grapevines, wheat and corn on these highlands. With a lot of sweat and hard work, supported by their faith, they gradually transformed that inhospitable place into a piece of Italy and called it home.
Casa Madeira
It had been more than 15 years since the Italians had left their homeland when a solid stone cellar was built on one of the hills on the Leopoldina Line, which was used as a storage area during the grape harvest. In 1926, the immigrants went to the forest, where they cut down the trees to build a floor over the cellar. The place became known as Casa Madeira when, in 1992, Casa Valduga acquired the property with the promise of maintaining its historical heritage.
the relics of the mountains
The land of the Vale dos Vinhedos became rich through the work of decades of settlers. From this fertile soil, Casa Madeira has produced relics. The first is whole grape juice from the 40 hectares of American vines that remained after the vineyards were converted to European vines, which are still cultivated today. For the world's most demanding palates, the second relic is the artisanal jams: jellies of various flavors, antipasti, balsamic creams and pepper sauces. Finally, the third relic, the iced teas that are born in the fields of the mountains and refresh the hottest days with a lot of flavor.
